Privacy Policy

Updated: August 2026

Introduction

We care about your privacy online, so here is relevant information regarding privacy on our Website, www.setapartcompany.com and setapartcompany.net as owned and operated by SET APART LLC ("we"; "us"; or "our"). Our goal is to safeguard the privacy of all our visitors and users; to explain who we are and how and why we collect, store, use, and share personal information; and to explain your rights in relation to your personal information. By using this Website, you agree to the following Privacy Policy. Please read this policy carefully before using this Website. This Policy applies to this Website, and any sites, mobile apps, or products that display or link to this Policy. It does not apply to any website, mobile app, service, or product that does not display or link to this Policy or that contains its own privacy policy.

No Use for Children

Our Website and any offerings or services on it are not intended for anyone under 13 years of age or anyone considered a child under their country's laws. If you are under 13, you may not use or provide any information on this Website, use any of its features, register for an account, make any purchases, use any of the interactive or public comment/community features, or provide any information about yourself to us.

If we learn that we have received personal information from a child without validated parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at contact@setapartcompany.com.

Personal Information We Collect and Use

We collect a variety of information from you when you visit our Website, make purchases, or interact with us on social media or with advertising partners. By accepting this Privacy Policy, you specifically consent to our collection of the data described below, to our use of the data, to the processing of this data, and to our sharing of the data with third-party processors as needed for our legitimate business interests.

The information we collect may include:

Personal Data: Personal Data is information that can be used to identify you specifically, including your name, shipping address, email address, telephone number, or demographic information like your age, gender, or hometown. You consent to giving us this information by providing it to us voluntarily on our Website or any mobile application. You provide some of this information when you register with or make purchases from our Website. You may also provide this information by participating in various activities associated with our site, including interacting with any community features or providing user-generated content, contacting us with questions, or participating in any group or community activity. Your decision to disclose this data is entirely voluntary.

Derivative Data: Derivative data is information that our servers automatically collect about you when you access our Website, such as your IP address, browser type, the dates and times that you access our Website, and the specific pages you view. If you are using a mobile application, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our application or service.

Financial Data: Financial data is data that is related to your payment method, such as credit card or bank transfer details. We collect financial data in order to allow you to purchase, order, return, or exchange products or services from our Website and any related mobile apps. We store limited financial data. Most financial data is transferred to our payment processors, Shopify, Kajabi Payments, Afterpay, Klarna, Stripe, Shop Pay, Google Pay, PayPal, and Apple Pay, and you should review these processors' respective Privacy Policies to determine how they use, disclose, and protect your financial data.

Social Networking Data: We may access personal information from social networking sites and apps, including but not limited to: Facebook, Instagram, LinkedIn, X (formerly Twitter), Pinterest, TikTok, or other social networking sites or apps not named specifically here, which may include your name, your social network username, location, email address, age, gender, profile picture, and any other public information linked to those accounts. If you do not want us to access this information, please go to the specific social networking site and change your relevant privacy settings.

Mobile Device Data: If you use our Website via a mobile device or app, we may collect information about your mobile device, including device ID, model and manufacturer, and location information.

Other Data: On occasion, you may give us additional data by entering a contest or giveaway or to participate in a survey. You will be prompted for this information, and it will be clear that you are voluntarily offering this kind of information.

Our Use of Artificial Intelligence

We use artificial intelligence and machine learning tools in the ordinary course of running our business. We want to be straightforward about how and where.

How we use AI. We use AI-assisted tools to help us analyze data and identify trends; draft, edit, and refine written content including emails, articles, and course materials; plan and produce marketing and social media content; organize and summarize information; and improve our products and services.

When your personal information is involved. Some of these activities involve your personal information — for example, when we analyze survey responses, customer feedback, purchase patterns, or email engagement to understand what our audience needs. Where that happens, your information is processed by AI tools operated by third-party providers under the same legitimate business interests described elsewhere in this Policy.

Third-party AI providers. The AI tools we use are operated by third parties, which may include Anthropic, OpenAI, Google, and AI features built into platforms we already use such as Kajabi, Shopify, and Canva. These providers process information according to their own privacy policies and terms of service, and we encourage you to review them. This list may change as the tools we use change.

Training. We do not permit our AI providers to use your personal information to train their general-purpose models, and we use business or enterprise service tiers that contractually exclude customer data from model training wherever those tiers are available.

Human review. AI tools assist our work; they do not replace our judgment. A human being at Set Apart LLC reviews AI-assisted output before it is published, sent to you, or used to make any decision that affects you.

What we do not do. We do not use AI to make automated decisions that produce legal or similarly significant effects for you. We do not use AI to determine pricing on an individual basis, to evaluate creditworthiness, or to make eligibility determinations.

Interactive AI tools. We do not currently offer a customer-facing interactive AI or chatbot tool. If we introduce one, we will update this Policy before it becomes available and will clearly identify within the tool itself that you are interacting with artificial intelligence rather than with a person.

Cookies and Similar Technologies

Like many Websites, this site uses cookies, pixels, and similar technologies to track particular aspects of you and other people who visit us. Cookies are tiny files that are downloaded to your computer to track particular aspects of your activity online to help us learn certain things about our Website. This tracking is done to provide us with information on how people move about the site, what is of interest to them and what is not, how our marketing is performing, and incidental items such as what percentage of users access the site from a personal computer versus a mobile phone. You may block most cookies by adjusting your browser settings as well as responding to cookie-consent notices that may appear when you visit this site.

Strictly Necessary Cookies: These cookies are essential for the website's core functionality and enable important features such as session management and security, including rl_session, __cf_bm, and AWSALBTGCORS.

Performance Cookies: Performance cookies help us understand how visitors interact with the website, enabling improvements in functionality and user experience, including AWSALBTG, vs_uniques_landing_page, and rl_anonymous_id.

Targeting Cookies: These cookies support marketing efforts by delivering personalized advertisements and tracking their effectiveness, including _fbp used by Meta.

Functionality Cookies: Functionality cookies ensure a smooth and personalized user experience by maintaining session states and preferences, including _cfuvid and _kjb_session.

Managing Cookies: You can control cookies through your browser settings. However, disabling certain cookies may impact the website's functionality or your experience.

How We Use Your Information

Your personal information allows us to offer you certain products and services, including the use of our Website; to fulfill our obligations to you; to customize your interaction with our company and our Website; and to allow us to suggest other products and services we think might interest you. We generally store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests (such as providing you with the opportunity to purchase our goods or services and interact with our Website).

Specifically, we may use the information and data described above to: create and administer your account; deliver any products or services purchased by you to you; correspond with you; process payments; contact you about new offerings; interact with you via social media; send you a newsletter or other updates; deliver targeted advertising; request feedback; notify you of updates to our offerings; resolve disputes; administer contests or giveaways; generate a personalized profile; compile anonymous statistical data; assist law enforcement as necessary; prevent fraudulent activity; and analyze trends to improve our Website and offerings. We may use AI-assisted tools to carry out any of the purposes described above, as further explained in the section titled "Our Use of Artificial Intelligence."

Why We Disclose Your Information

We may share your information with third parties in certain situations. In particular, we may share your data with third-party processors as needed to serve our legitimate business interests, which include administration of our Website, administration of your account, entering into contracts with you, communicating with you, taking orders for goods or services, delivering our goods and services, identifying trends, protecting the security of our company and Website, and marketing additional goods and services to you. The legal basis for our disclosure of your data is both your consent to this Privacy Policy and our own right to protect and promote our legitimate business interests.

Third-Party Processing: We may disclose your information to third parties who assist us with various tasks, including payment processing, hosting services, email delivery, artificial intelligence and data analysis tools, and customer service.

By Law: We may share your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others.

To Protect our Company: We may use your information to protect our company, including to investigate and remedy any violations of our rights or policies.

Affiliates: We may share your personal information with our business affiliates who promote our product(s) or service(s) for a commission fee. We require our affiliates to honor this Privacy Policy.

Advertisers: We may use third-party advertising companies to run and manage our ads. These companies may use information about your visit to our Website contained in web cookies to offer you personalized advertisements.

Other Third Parties: We may share information with advertisers, our investors, or other third parties for the purpose of conducting general business analysis.

Sale or Bankruptcy: If our whole company or some of its assets are sold, merged, restructured or the company goes out of business or enters bankruptcy, your information may be an asset that is transferred to a third-party successor.

Interaction with Others: If you interact with others on our Website or mobile app, such as participating in a group chat, group video, program, or online course, other users may have access to some of your data. Your participation in any such interaction or recording is your consent to that recording and a release of all moral rights to the recording or interaction.

User-Generated Content: If you submit user-generated content including any comments, reviews, or posts online, that content may be viewed by others, and we may distribute that content outside the Website for any purpose.

External Links: Our Website may include links to other Websites not controlled by us. We are not bound by the privacy policies of any third-party website that you access by a link. We encourage you to read the policies of those third-party websites before interacting with them.

Other Purposes: We may disclose your personal data as necessary to comply with any legal obligation or to protect your interests, or the vital interests of others or our company.

How Long We Keep Your Information

We keep your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer period is required by law.

In general: account and purchase records are retained for as long as your account is active and for seven years afterward, to meet tax and accounting obligations. Email marketing information is retained until you unsubscribe or ask us to delete it. Website analytics and cookie data is retained according to the retention periods set by the relevant provider, typically no more than twenty-six months. Customer service correspondence is retained for three years.

When we no longer need your personal information, we delete it or anonymize it so that it can no longer be associated with you. You may request deletion of your personal information at any time by contacting us at contact@setapartcompany.com.

Automated Decision-Making and Profiling

We use automated tools to analyze information about you in order to understand our audience, segment our email list, personalize the content and offers you see, and measure how our marketing performs. This may include building a general profile of your interests based on what you have purchased, which emails you have opened, and how you have interacted with our Website.

We do not make decisions about you based solely on automated processing that produce legal effects concerning you or similarly significantly affect you.

If you are located in the European Economic Area, the United Kingdom, or a US state that provides this right, you may object to profiling for direct marketing purposes at any time, and we will stop. To do so, contact us at contact@setapartcompany.com or use the unsubscribe link in any marketing email.

EEA/GDPR Users

This website is operated in the United States and the third parties with whom we might share your personal information as explained above are also located in the United States or other countries located outside the EU. If you are located in the EEA or elsewhere outside of the United States, please be aware that any information you provide will be transferred to the United States. By using this website, participating in any of its services and/or providing your information, you consent to this transfer.

If you are covered by the General Data Protection Regulation, you have a number of rights, including the rights to: fair processing of information and transparency; access to your personal information; correcting any mistakes in your information; erasure of personal information in certain situations; receiving your personal information in a structured, machine-readable format; objecting to processing for direct marketing; and objecting to decisions made by automated means.

To exercise any of those rights, please email, call, or write to us and provide sufficient information to identify you and verify your identity. You can designate an authorized agent to make a request on your behalf with written authorization signed by you.

California Users' Rights Under the CCPA

The California Consumer Privacy Act of 2018 ("CCPA") took effect January 1, 2020 and provides California consumers with certain rights regarding their personal information.

As defined by the CCPA, we collect, or have collected in the past 12 months, the following categories of personal information: Identifiers (such as name, email address, postal address, phone number, IP address); Personal information categories listed in the California Customer Records statute; Commercial information (such as transaction information, purchase history, payment information); Internet or other electronic network activity information (such as browsing history, search history, online behavior).

We do not "sell" personal information. If you are a California resident, you have the right to: know about personal information collected, used, disclosed, or sold; request deletion of personal information; opt out of the sale of personal information; and be free from discrimination for exercising a consumer privacy right.

To exercise any of your rights, please contact us at contact@setapartcompany.com. You will be required to verify your identity before we are able to fulfill your request. We will work to respond to your verifiable request within 45 days of receipt.

Nevada Users' Rights

Residents of the State of Nevada have the right to opt out of the sale of certain pieces of their personal information to third parties who will sell or license their information to others. If you are a Nevada resident and would like to make such a request, please contact contact@setapartcompany.com.

Do Not Track Signals

Pursuant to California law, we hereby disclose that we do not currently honor Do Not Track signals issued by browsers or other third-party sources.

Privacy Concerns, Contacting Us, Complaints

You can contact contact@setapartcompany.com with any questions or requests about these policies or your personal data.

Legal Disclosures of Personal Information

We may process, store, and disclose personal information if required to do so by law or in the good-faith belief that such action is necessary to 1) conform to the edicts of the law or comply with legal process served on us; 2) protect and defend our rights or property; or 3) act under exigent circumstances to protect the safety of the public or users of the site.

Severability

If any part of this Privacy Policy is deemed unlawful and/or unenforceable, all other provisions contained herein will remain in full force and effect.

Law and Jurisdiction

This Privacy Policy is governed by and construed in accordance with United States law. Any dispute arising out of or related to the information contained herein is subject to adjudication in the state of Connecticut.

Privacy Policy Modifications and Updates

We may update this Privacy Policy from time to time. We will post the updated Policy on this page and revise the "Last Updated" date below. If we make material changes to how we handle your personal information, we will notify you by email or by a prominent notice on our Website before those changes take effect. You are advised to review this Privacy Policy periodically. Your continued use of the Website and its services after changes are posted serves as your acceptance of the updated Policy.

How to Contact Us

If you have any questions about this Privacy Policy, please contact us at contact@setapartcompany.com.

Last Updated: August 2026